In 2025, a website is not just an essential tool for businesses. In actuality, it can reveal a lot of compelling information about how people view your site, see your brand, and interact with your products.
The value and impact of a website is more important than ever, but what if your site isn’t performing as well as you’d like? Getting to the bottom of the issue is challenging, particularly if you aren’t a marketing expert.
Fortunately, an SEO audit of your website can provide compelling information about your website, its performance, and how you can make improvements. Let’s explore everything you need to know about an SEO website audit in this post.
What is an SEO Audit?
An SEO audit is a comprehensive analysis of a website and its elements, including its content, backlink profile, site speed, technical issues, and more. A site audit can also identify new opportunities for improvement, with the end goal of increasing search visibility and attracting more organic traffic to the website.
During an SEO audit, the following is analyzed:
- On-page SEO—This includes the meta data, internal links, headers, image alt text, and more.
- Off-page SEO—This analyzes the backlink profile your site currently has.
- Technical SEO—This analyzes the crawlability, localization, site structure, and mobile friendliness of your website.
- Local SEO—This analyzes the website’s current rankings in the local search results.
- Content analysis—This analyzes and evaluates the relevance and quality of the content on your site.
The benefits of an SEO audit include the following:
- Increased organic traffic
- Improved search rankings
- Improved user experience (particularly on mobile)
- Improved content strategy
- Increased ROI
Why An SEO Audit is Important
An SEO audit can identify many critical website issues (listed above) that can have a detrimental impact on your organic traffic and site performance over time. An SEO audit can help identify these issues before they become serious, while also offering recommendations for how to improve content quality, keyword usage, user experience, and more.
Curious if an SEO site audit is necessary for your website? Here are the reasons you may want to consider an SEO audit.
- Your organic traffic suddenly drops
- Your bounce rate is higher (or increasing) than average
- Your local SEO or Google rankings are dropping
- Your conversion rates are decreasing
If any of these issues are happening on your website, a site audit may be just what the (SEO) doctor ordered. We recommend performing site audits quarterly (depending on the size of your website) to ensure everything is running smoothly and to mitigate any issues quickly and effectively.
How to Conduct an SEO Site Audit
An SEO site audit can be performed by anyone on your team and takes a bit of research and strategy to understand. Here are the key steps to implementing a site audit:
- Select the right tools, like Google Search Console, Ahrefs, SEMRush, or PageSpeed to perform the audit.
- Run a site crawl
- Evaluate your organic traffic
- Check for any pages that aren’t indexed
- Check for duplicate versions of your website
- Identify any mobile issues
- Analyze site speed
- Analyze all your internal links
- Identify keyword opportunities
- Identify backlinking opportunities
- Update low-quality content
Ready to launch your digital presence to new heights? BCS can help.
Whether you’re just getting started in the digital space or you’ve been at it for years, BCS is here to help. Our team creates custom strategies, branding, and websites that are just as unique as your brand. Whether you need a site audit, a branding redesign, or a digital strategy overhaul, our experience and expertise will guide you through every step of the process. Schedule a free consultation and let’s make things happen! Contact us today.
