At some point, marketers and businesses alike all face the same struggle. They’ve optimized their campaigns, tested the market, and done everything right to achieve success, and yet, their campaigns are falling short. In these scenarios, when it’s difficult to pinpoint what went wrong, there’s one solution that often solves every brand’s problem: the SEO audit!
What is an SEO audit?
An SEO audit is a comprehensive analysis of a website, auditing its performance and how it shows up in the search engine results pages (SERPs). An audit identifies the following:
- Gaps in a website
- Opportunities for improvement
- Technical issues
- Quality of content
- Potential on and off-page issues
- Opportunities in the market where other brands are falling short.
When a Brand Needs an SEO Audit
There are a few scenarios when an SEO audit may be in order, including:
- Annually, to identify new trends in the market
- After any major website changes or the launch of a new site
- During product development or a product launch
- When your site performance plummets for unknown reasons
- If you enter a newer, competitive industry
Why An SEO Audit Is Important
An SEO site audit is a critical process that can revolutionize your site’s performance, enhance your brand loyalty, and bring in new customers. Here’s how.
Boost visibility
By improving your website structure and its content, your website will rank higher in the SERPs, bringing more users to your website and improving site performance.
Enhance user experience
By improving website structure components like your site nav, page speed and content quality, the users who visit your site will have a more satisfactory experience. In turn, they will return more frequently, knowing that their experience will be a positive one. Over time, this will organically improve your site ranking in the SERPs.
Optimize your content strategy
You may be creating amazing content, but if it’s not reaching the search intent of your target audience, it will never perform the way you want it to. An SEO site audit will help determine your content relevance, improving the engagement with your content and filling in any gaps.
Ramp up conversions
The goal of any website is to boost conversions, whether that’s filling out a form, downloading a piece of content, or making a purchase. However, if it is too difficult to perform these functions on your website, users will often leave and find a site with a more seamless experience.
A site audit will analyze your calls-to-action, navigation, and general layout and architecture to identify any issues and allow you to make improvements as necessary. With this information at your disposal, you can ensure your website is designed for a seamless user experience and, in time, boost conversion rates.
Strengthen your backlinks
Acquiring high-quality backlinks is easier said than done. Fortunately, a site audit can help identify spammy or poor-quality links that are damaging your site’s reputation and doing more harm than good. From there, you can develop a stronger backlink strategy to boost your website, rather than hurt it.
Monitor competitor performance
Many companies offer a competitor analysis with the SEO audit, so you can analyze what your competitors are doing wrong and where you can compete in the space.
Ready to launch your digital presence to new heights? BCS can help.
Whether you’re just getting started in the digital space or you’ve been at it for years, BCS is here to help. Our team creates custom strategies, branding, and websites that are just as unique as your brand.
Whether you need a site audit, a branding redesign, or a digital strategy overhaul, our experience and expertise will guide you through every step of the process. Schedule a free consultation and let’s make things happen! Contact us today.
