Navigating the world of search engine optimization (SEO) analysis, website audits, and backlinking analysis can be challenging. It is an ever-changing field with constant algorithm updates and changes to guidelines and standards.
It’s important to stay active and updated on what’s changing on various search engines, such as Google, Yahoo, Bing, and others. A simple change in the search engine’s layout can affect the SERPs (search engine result pages) and where your website lands in the results.
We know, it’s daunting. Ultimately, hiring an SEO consultant can simplify the whole process and have the added benefit of minimizing your to-do list.
What is SEO Analysis?
To be successful in SEO, the first place to start is to find where your rankings currently are. In doing an SEO analysis, you’ll discover necessary information, such as where your starting point is. From there, you can determine what you need to prioritize and create a strategy to boost your rankings.
But what is involved in an SEO analysis? The main action is to conduct an SEO audit of your website. The audit will tell us where your traffic is coming from, which keywords you rank for, where your competition ranks in relevance to you, and locate holes in your content strategy. This will reveal opportunities to optimize your rankings.
SEO audits also provide information on the following:
- The users experience
- On and off-page SEO
- Crawlability
- Indexing
- Keyword research
- SEO competitor analysis
- Backlink analysis
Creating a backlinking strategy is an important step toward your SEO success. Simply put, a backlink is a link from another website that redirects the user to your website. When another company links to your site, it’s like getting a vote of confidence and increases your rankings in search engine results.
As SEO consultants, we can help you achieve these results naturally, which is preferred by the internet’s top search engines, like Google.
Why Use SEO and SEO Consultants?
SEO consultants use knowledge and expertise to conduct these analyses and spot technical issues that need improvement. Moreover, they can provide you with recommendations that will greatly increase your website visibility and drive traffic to your business in an organic way.
Ultimately, SEO benefits your business by:
- Increasing your website’s online visibility
- Being a cost-effective way to drive customers to your website
- Boosting rankability, providing you with long-term benefits like driving traffic to your site over years to come
- Ranking high in SERPs creates trust and credibility for your company
Did you know that Google has over 85 billion searches conducted every month? That’s right, billions. Working with an SEO consultant to create and implement an effective search engine optimization strategy will prevent your business from getting lost in the mix.
All of these steps are done with the goal of working your way to the first page of SERPs, which is where people are looking.
Backlinko recently conducted a study on organic click-through rates for search engines. In this study, they analyzed 4 million Google search results and found that less than one percent, 0.63% to be exact, clicked on a search result from the second page.
How BCS Can Help You
Feeling intimidated? That’s what Brand Creative Solutions is here for. Working with SEO consultants is the best way to accomplish your SEO goals and drive potential clients to your website. We can help you lay out your goals and ambitions for your company. We also help you create your social media presence and boost those rankings to set your company on the path to visibility and success. Let our passion help yours by contacting us today!
