Branding in the marketing world has been around for a while now. In fact, every successful company has created a brand that stands the test of time. However, most companies (or maybe all) have not done it independently. They have used a creative brand consultant—and consultants that create brilliant brands are worth it.
Having a Brand Consultant is Vital
Many new businesses believe that an exciting logo and a particular color palette are all they need to attract new clients while successfully keeping the ones they have. If it was that easy, anyone could probably do it. In reality, it takes much more than that.
Companies with powerful brands have a secret weapon to rise above their competitors. In today’s crowded marketplace, having a so-so brand is not good enough. You need a brand that not only attracts attention but also excites potential customers! Ultimately, it needs to make them feel curious to know more.
Brand Consulting Sets You Up for Success
Initially, a creative brand consultant will guide you in discovering who you are and what makes your company unique. This first part of the process is ultimately a journey of self-discovery. Therefore, deciding on the logo and color palette must come later.
In this initial phase, you will learn certain things about your business, such as the following.
- What makes your brand unique?
- What are your core values, and what is your purpose beyond the obvious?
- Who is your target audience? What are their needs and desires?
- How do you communicate with a voice that cuts through the chaos and makes your audience want to connect with you?
- Are you describing who and what you are in a way that clearly communicates your brand’s essence?
By the end of this initial process, a creative brand consultant will have helped you define the “soul” of your company. Now, your brand can evolve into brilliance and take your business to the next level. From there, you can craft a story that will weave all the information together. Thus, creating a tapestry that will attract and retain your customers and prospects.
The following steps in the process of creating a brilliant brand include:
- Cohesive and On-Brand Design: Creating (or revamping) the logo and color palette, as well as setting up a website and social media presence that accurately reflects your personality.
- Craft Compelling Stories: This type of storytelling is used to engage your audience and build brand loyalty.
- Marketing Strategies: These are designed and implemented to help you reach your target audience and achieve your business goals.
What Audience Perceptions Do You Strive For?
A creative brand is like telling a story. So, certain elements will project your brand identity or personality. Here are just a few things to keep in mind.
Authenticity
After the soul-searching you did in the first step, remember that your customers want to know that they can trust you. Moreover, they want to see that you understand their needs and are truthful in your messaging. Therefore, be clear and authentic when conveying your brand.
Value
Do you value your customers’ time? How do you value your customers’ time over other competitors? Be sure to convey how you save your customers time or money and, ultimately, enhance their lives.
Emotion
To cut through the clutter and noise on social media, tell your audience what you do and how you are making a meaningful, human connection. By really telling a story, you can identify the hero, their conflict, and the best resolution.
Inspiration
How do you inspire your audience? Be sure to encourage them to do something to enhance their lives or show them how your product or service will enrich them.
Brand Creative Solutions Can Help!
Overall, these elements will help people engage with your products or services. Thus, your brand will become more relatable and show that you care about more than just selling something.
The bottom line is that your brand is more than just a logo and attractive color palette. Instead, a strong brand attracts a solid customer base and has built deep audience trust—creating a legacy.
So, what are you waiting for? Visit Brand Creative Solutions to learn more about our services and how we can help you develop your brilliant brand story.
