Content remains king in 2024, and we don’t expect anything to change in the coming years. What does this mean for your brand? It’s time to jump on the bandwagon (if you haven’t already) and start creating (or outsourcing) content for your website, social media platforms, and email subscribers. If you’re shopping around and aren’t sure what to look for in content creation packages in 2025, keep reading!
This blog covers all the trends, tech, and updates we expect to revolutionize content marketing next year and beyond.
Finding a Content Creation System: Know What Your Brand Needs
When shopping for the perfect content creation package, it’s important to first determine what your business needs and the results you expect to see. You can do this by:
- Knowing your budget and what you can afford
- The KPIs (key performance indicators) you want to target
- Specific goals (more leads, more sales, increased visibility)
- Where you are currently failing/falling short in your digital marketing
- Where your target audience exist online and how they search
2025 Trends in Content Creation: Houston & Beyond
Here are a few of the trends we expect to see take off in the coming year:
AI & Machine Learning
From short emails to social media posts and long-form content, AI really came into its own in 2024. We expect to see significant updates to tools like ChatGPT as time progresses and more sectors and industries utilize AI’s functionality to improve their web presence.
Voice Search
Voice search is the next hot thing on the horizon, and for good reason! It allows people to use voice commands rather than typing in search queries to ask questions, find information, and do their own research. The convenience and efficiency of voice search make us confident that it’s here to stay. Brands can strategize with voice search in mind by choosing long-tail keywords that sound natural and are in line with how people would ask a question.
User-First Content
Personalization and customization lead the charge in creating ideal user experiences online. Examples of user-focused content include personalized product recommendations based on shopping history and demographic data. Businesses can access information like this through customer data platforms that help with segmentation based on customer behavior and demographics.
Video Content
Most marketers would agree that video content is already the norm and it will only increase in popularity in 2025. Short-form videos are highly consumable and popular with various age groups, solidifying their existence in the coming years.
If your business isn’t already creating short videos (like Reels on Instagram) this is a great place to start in 2025. Focus on short 15-second videos that convey an idea in a concise, memorable way that draws your audience in and forges a connection with your brand.
Many expect search engines to crawl and index the transcripts of video content and provide high-level summaries on platforms like TikTok and Instagram. If that becomes a real possibility, your brand should already be creating and optimizing video content to stay ahead of the curve.
Looking for content support? We’re here to help.
Creating, launching, and maintaining a content marketing strategy is more than a full-time job, and most business owners don’t have the time or energy to handle this major undertaking. That’s where we come in!
Brand Creative Solutions is a full-service marketing and branding agency with a total emphasis on results. Whether you need SEO support, content writers, or strategy consulting, we’re here to help. We specialize in a results-driven marketing approach to ensure your brand experiences the growth it needs to succeed. Contact us today to learn more.
