When it comes to performing and utilizing SEO keyword research, times are changing, and will continue to do so in 2025. Unsure of how your business can stay ahead of the curve and ensure your customers can find you online?
BCS is here to help! In this post, we’ll recognize the changes happening in SEO and how brands like yours can adapt. Let’s jump in!
Leveraging SEO Keywords & Engagement to Your Advantage
In 2025, the importance and impact of keywords will remain within search algorithms. However, user engagement will increase in significance when it comes to ranking in the SERPs and growing in site visibility. Algorithms will consider other metrics including click-through rates, time on site, and bounce rates.
AI keyword tools are already being used in keyword research, particularly to discover new opportunities for brands through competitor site crawling. Others use AI tools like ChatGPT to create custom GPTs to assist with the research process, whether it’s through evaluating search queries or supplying new competitive search terms to use on your website, social media platforms, and other content across the web.
User intent also plays a significant role in the success of an SEO strategy and keyword research. By understanding what your audience is searching for online, it will be easier to reach them through targeted approaches including long-tail keywords and semantic search.
Performing an SEO Keyword Analysis in 2025
In 2025 and beyond, having the right tools for keyword research is non-negotiable. Here are a few of the most popular and efficient tools for keyword research:
- Semrush: Competitor and keyword analysis
- Ahrefs: Finding quick-growth keywords with a low-ranking difficulty
- Google Keyword Planner: Find related keywords to use in content
- Moz: All-around tool with helpful keyword prioritization metrics
- Ubersuggest: Gain access to search volume data and keyword suggestions
- Serpstat: Ideal for rank tracking, backlink analysis, keyword research, and competitor analysis
Regular site audits should be part of your website optimization strategy in 2025, as these can help identify issues or missed opportunities that your business can capitalize on.
Top Tips for SEO Keyword Research in 2025
As you may well know, SEO best practices exist to ensure websites and their corresponding content are high-quality, credible, and created with users in mind. Here are a few strategies to avoid in 2025:
- Link buying: Avoid using automated programs to buy or exchange links to increase site visibility. If you are flagged for doing so, it can have a detrimental impact on organic traffic to your site.
- Keyword stuffing: Adding too many keywords to a website, page, or blog in an effort to boost its ranking continues to be an ineffective strategy for SEO.
- Ignoring user intent: Not using keywords and phrases that match the search intent of your target audience means your brand will struggle to reach your target audience.
- Avoiding long-tail keywords: Don’t sleep on long-tail keywords—they have more impact than what we give them credit for. Integrating broader keywords with specific terms into your strategy can result in more reach and visibility.
Power Up Your SEO with Brand Creative Solutions
For many companies, SEO is a foreign language, with keyword research feeling like an impossible homework assignment that will never be completed. That’s where we come in!
Brand Creative Solutions is completely focused on results, from SEO to web design, strategy, and content creation. Whether your brand needs a strategic overhaul or guidance with specific challenges, we’re here to help. Let’s make 2025 the year your business strikes gold online. Contact us today to learn more.
