Do you feel like your marketing strategy (or lack thereof) just isn’t cutting it? Whether your campaigns aren’t sticking, your target audience is nowhere to be found, or your social media numbers are growing stagnant, your brand may be in dire need of a digital marketing audit.
So, here’s everything you need to know about a digital audit; what it is, how to determine if you need one, and the benefits it will provide upon completion. Let’s dive in!
What is a Digital Audit?
A digital audit is a comprehensive review of a brand’s entire digital existence from a marketing perspective. From your social media platforms to blog content, newsletters, engagement with followers, website copy, and everything in between, an audit covers it all.
The point of the audit is to assess the performance of a brand’s marketing strategy. Meaning, it’ll identify strengths and weaknesses and find where improvements and adjustments can be made. Moreover, audits answer critical questions including:
- Is my current marketing strategy working?
- Am I going after my target audience on the right channels?
- What opportunities am I missing out on?
- Where are my efforts strong?
- Where are my efforts weak?
By answering these questions with data-driven facts, brands of any caliber can take a good, honest look at their online efforts. Thus, allowing them to decide what is working, what should be scrapped, and what can be made better.
When Digital Marketing Audit Services are Needed
Some brands perform marketing audits internally, while others opt to hire an agency to do the heavy lifting. Many agencies specialize in audits because they know exactly what works in digital marketing and can make recommendations that pack a substantial punch.
Here are a few signs that it may be time to conduct a digital marketing audit for your brand:
- Poor results on social media or PPC campaigns
- A drop-off in website traffic
- Lack of results or conversions from website content (lead magnets, blog posts)
- Confusion about what your marketing strategy should be accomplishing
- You aren’t sure where your leads or traffic is coming from
- Social media engagement is low or stagnant
- Your marketing strategy hasn’t evolved or been updated in over a year
If any of these points have you nodding your head in agreement, it’s time to think about conducting a digital marketing audit. If you aren’t sure where to start, many agencies offer audits as a service.
When hiring an agency, you’ll gain valuable insights into the following:
- Individual channel performance
- A marketplace analysis (target customers & personas)
- A SWOT analytics (strengths, weaknesses, opportunities, threats)
- Deeper insight into customers’ needs, preferences, behaviors, and pain points
It’s typically recommended to outsource an audit because the agency performing it is unbiased as a third party. This unique perspective allows for a more objective approach to your business and your current marketing efforts.
Agencies and marketing companies can offer a lot of perspective and expertise, allowing your brand to implement recommendations based on industry best practices, trends, and key opportunities for improvement.
An internal audit is still effective and can pinpoint many points for improvement. So, if your budget doesn’t allow you to outsource, this is still a great option to pursue.
Stand Out From the Crowd with Brand Creative Solutions
At Brand Creative Solutions, we know the struggle of creating and executing a marketing strategy that will help build brand awareness, boost credibility, and drive sales. We’re serving clients from all industries to better market themselves to their target audiences, and we can help you, too!
Learn more about our digital marketing services and discover how BCS can craft your marketing and branding services to communicate and promote the core value you offer to potential clients. We’re here to help — let’s connect! Contact us here.
