In the ever-evolving social media space, trends come and go by the day and without a dedicated team at your disposal, keeping up is nearly impossible. Whether you’re a one-person show or you’ve got a team behind you, social media continues to be a massive beast to conquer. If going viral (or at least experiencing rapid growth) is on your bucket list this year, staying fresh and on-trend is essential.
Evaluating your social media strategy is critical to stay on top of the latest and greatest social media trends and happenings. But how do you know if it’s time for a refresh or change? We’re here to guide you!
5 Signs It’s Time to Refresh Your Social Media Marketing Strategy
You may think you’ve got it all figured out on social media, but the truth is simple — nobody does. Things change fast online and there isn’t one formula for success, but here are the signs it may be time to switch it up.
1. Your content is mostly promotional.
Social media is about forging connections with your target audience through engaging content, not just sales and promotional announcements. If this is all you’re posting, your current followers will start to notice. Eventually, they’ll likely engage with your brand less and less.
You need to share content that encourages your followers to continue engaging with your page. This can include relevant and educational blog posts, insights into using your products or services, behind-the-scenes videos, and more.
2. Engagement isn’t growing.
If your page numbers are stagnant and there isn’t a lot of interaction or engagement on your page, it’s probably time to look at your strategy and see what needs adjusting. It may be that you’re posting at the wrong time of day, or you aren’t posting often enough.
Maybe your followers are looking for more engaging and interesting content. Or, maybe they want different formats (instead of static posts, try posting Reels or Live videos to drum up engagement).
3. Sales from social media are non-existent.
While social media can be a free tool for brands to get started, you should be maximizing your efforts on these platforms to drum up new sales.
Whether you’re running social media ad campaigns or sharing platform-specific discount codes, you should be tracking and measuring these sales to determine how you can alter your strategy to drive more revenue. If sales are non-existent, it’s time to switch it up!
4. Minimal traffic to your website from social media platforms.
Social media is an effective place to build a community, but ultimately your website is where you want your audience to end up. This is where they can purchase products, read your content, and sign up for promotions or emails. If your social profiles aren’t driving traffic to your website, it’s time for a strategy revamp!
5. You’re overwhelmed at the thought of posting on social media.
If this is you—don’t stress! Many brands and businesses avoid social media entirely because they simply don’t know where to start or what their strategy should be. Fortunately, many social media strategy templates can help you determine what your goals are and help you create a strategy that will stick.
Ready to launch your digital presence to new heights? BCS can help.
Whether you’re just getting started in the digital space or you’ve been at it for years, BCS is here to help. Our team creates custom strategies, branding, and websites that are just as unique as your brand.
Whether you need a social media revamp, a branding redesign, or a digital strategy overhaul, our experience and expertise will guide you through every step of the process.
Schedule a free consultation and let’s make things happen! Contact us today.
